CALLIGRAMS





A calligram is a word or text in which the design an layout of the letters creates a visual image related to the definition of the word itself. Resting alone on the bare letters, the uninteresting word “oyster” becomes captivating when fused with the effulgent image “pearl.” If design is thinking made visual, calligram borrows creative elements from brand identity development, specifically from brand logo design, to chisel the word and cast its meaning directly. In an attempt to redress the ominous neglect to vocabulary, “A Word to the Eyes” uses visual mnemonics to amply help the reader to remember newer or abstruse words by associating its definitions with something already known. Until the book hits the stands, you can follow the book’s Instagram page.