Hello. I'm Sudio.
Not many have the nerve or intent, but I have had both and a dose of the needed luck to immerse in the triadic aspects of marketing: quantitative, behavioural, and anthropology-based marketing. Because of my broad orientation as a marketing generalist, I tend to take a more balanced view than put on a pair blinders to dig the hole deeper as that of a marketing specialist. I have also had the good fortune to work with some of the leading thinkers in brands/branding at top-tier consultancies both sides of the Atlantic.
Owing to this diverse set of skills under the broad canopy of marketing, I get invited—more so in the past decade— to advise on the most complex or most challenging problems that keep the c-suite executives awake in the night. While some of this work needs to be confidential, I do share my insights in speaking at high-platform keynotes or through my writing in journals, white papers, and books.
Prior to my work at In Black and White Agency, a Manhattan-based brand consulting firm that I founded in 2011, I’ve held clinical academic faculty positions; juggled academia with client engagements. I don’t have the luxury of time anymore, so I am forced to maintain my affiliation as a visiting faculty with INCAE and Hult, but I do continually guest-lecture at premier b-schools in three continents around the world.
My work is cited by other researchers, marketers, and scholars; I am quoted regularly by major media. I do accept to speak in industry conferences, events, and conventions so that I can disseminate my research and findings to business leaders. Send Esteban of Thinking Tree a note, if you want me to talk or looking for a Press Kit. Toss a note to Erica, if you want to recruit my services for a consulting project.