Hello. I'm Sudio.
Not many have the nerve or intent, but I have had both and a dose of the needed luck to immerse in the triadic aspects of marketing: quantitative, behavioural, and anthropology-based marketing. Because of my broad orientation as a marketing generalist, I tend to take a more balanced view than put on a pair blinders to dig the hole deeper as that of a marketing specialist. I have also had the good fortune to work with some of the leading thinkers in brands/branding at top-tier consultancies both sides of the Atlantic.
Owing to this diverse set of skills under the broad canopy of marketing, I get invited—more so in the past decade— to advise on the most complex or most challenging problems that keep the c-suite executives awake in the night. While some of this work needs to be confidential, I do share my insights in speaking at high-platform keynotes or through my writing in journals, white papers, and books.
Prior to my work at Main Agency, a Manhattan-based brand consulting firm that I founded in 2011, I’ve held clinical academic faculty positions; juggled academia with client engagements. I don’t have the luxury of time anymore, so I am forced to maintain my affiliation as a visiting faculty with INCAE and Hult, but I do continually guest-lecture at premier b-schools in three continents around the world.
My work is cited by other researchers, marketers, and scholars; I am quoted regularly by major media. I do accept to speak in industry conferences, events, and conventions so that I can disseminate my research and findings to business leaders. Send Esteban of Thinking Tree a note, if you want me to talk or looking for a Press Kit. Toss a note to Erica, if you want to recruit my services for a consulting project.

Awards and Recognition:

Eyeblaster Campaign of the Month
BIMA awards for Best Website
Creative Circle Silver
General Barton Kyle Yount award
Thunderbird President Circle
Heavy Hitter Traveling awards (twice)
Purafil International award

Schools attended:

PhD, University of Wyoming, Laramie WY
MBA, Thunderbird School of Global Management, Phoenix AZ
MS, Southern Illinois University at Carbondale, Carbondale IL
BTech, Coimbatore Institute of Technology, Coimbatore TN


Beta Gamma Sigma; business honor society
Doctoral research scholarship (UW)
Continuing MBA scholarship (Thunderbird)
Phi Kappa Phi; engineering honor society
Graduate student fellowship (SIU-C)