Sudio breaks his head, formulating profitable brand strategies for his clients. He makes an effort to break the heads of second-year MBA students when he teaches them advanced courses in marketing. He is a sought-after keynote speaker in emerging paradigms of strategic brand building at leading industry events and conferences. If he is not writing about brands and branding, and you still see him chewing pencils, he is definitely drawing calligrams. And, he seldom talks in third person.