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ANSWERS TO COMMON QUESTIONS

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What are Sudio Advisory’s main publications?

Sudio Advisory publishes articles on brand perception, one-page “Cliff Notes” synopses called articles, keynote slides of retired presentations, white papers, reports, and videos. These publications provide brand custodians and business leaders in commercial, public, and social sectors with facts and insights. For more information, visit Insights.

Some of the client engagements get written as business case studies for second-year MBA students who choose Brand Engineering or Strategic Brand Management in their marketing electives at select, top-tier business schools.

Can I reprint or distribute Sudio Advisory publications?

Subscribers to Sudio Advisory.com can download and print PDF copies of publications for personal-business, educational, and informational purposes.

Academic institutions may request permission to reprint or distribute content on Sudio Advisory.com through Copyright Clearance Center (CCC). To request permission, please visit Copyright.com or write to [email protected] Please allow one to two weeks for us to review and reply to your request.

We do not authorize the use of our content for promotional, sales, or marketing purposes. Please note that we do not supply customized reprints.

How do I obtain permission to republish an article or an excerpted exhibit?

Sudio Advisory allows select publications to republish our articles and exhibits, subject to approval. To request permission to republish an article or exhibit, online or in print, please write to [email protected] with the following information:

  • title and publication date of the article or exhibit you would like to republish
  • name and brief background of your organization
  • where online you intend to post the material, the print run of your
    publication, or the number of photocopies you wish to distribute
  • for excerpted exhibits, details of the context in which the exhibit will appear (for example, the chapter or section and the surrounding text)
  • contact name for your permissions manager, if applicable

Please note that our reprint licensing policy does not permit altering articles in any way, translating them into other languages, or creating edited excerpts or summaries. We allow select publications to excerpt our exhibits, subject to approval.

Please allow two to four weeks for us to review and reply to your request.

Does Sudio Advisory accept article submissions?

While the majority of our articles are written by our consultants and alumni, we do accept submissions from external thought leaders and practitioners. The bar is the same for all authors: we look for perceptionled brand thinking that is novel, useful, and rigorously substantiated. For external contributors, we also attach weight to work that sheds light on topics that are a priority for our firm and from recognized leaders in the fields of behavioral research, branding, communications, design, digital, marketing or martech, and strategy.

I forgot my iSudio.com pass code. How do I reset it?

If you don’t remember your password, please follow the instructions on the “Forgot” on the login page.

If your email server has application filters for incoming email, add iSudio.com to your list of approved senders to ensure that you receive our reset password email.

I tried to reset my password but didn't receive a reset email.

Check your spam box! Since our email servers have not warmed up to send/receive emails, spam blockers can prevent emails from getting through. If your email server has application filters for incoming email, add iSudio.com to your list of approved senders to ensure that you receive our reset password email.

Why should I register?

Though most articles, research reports, white papers, and media on Sudio Advisory are available without registration, we ask users to register for downloading or printing our forward-looking content.

As a registered member of Sudio Advisory, you can sign up for our regular email newsletters and receive alerts when new content is available.

To take advantage of these services, please register.

When I tried to create an account, I received an error message stating that my email address is already in use.

Our system requires a unique email address for each member profile. You are receiving this error message because the email address you entered is already associated with a profile, most likely one you set up previously.

How do I update my profile information?

To update your profile information, please log on or click the upper-right corner of any page, to setup or edit profile from the drop-down menu. We require MBA students also to setup and update profile information.

How do I sign up for email newsletters and alerts?

Our newsletters and alerts keep iSudio.com members informed about the latest content from Sudio Advisory. If you would like to take advantage of this service, please register and select the email newsletters and alerts you would like to receive.

How is my personal information protected?

Sudio Advisory is committed to respecting your privacy and protecting your personal-identification information. Please see our privacy policy for more details.

How do I report a technical issue related to Sudio Advisory?

To report a technical issue, email [email protected]. We appreciate your feedback.

Why haven’t I received any emails regarding Sudio Advisory publications for a while?

This may be the result of spam filter settings on your computer or company network. Please email us [email protected], and we will attempt to identify the cause.

If your Internet provider or email application filters incoming email, please add iSudio.com to your list of approved senders to ensure that you receive our email newsletters and alerts.

Why can't I download a PDF?

Only registered subscribers can download PDFs. In order to view PDF files, you must have Adobe Reader installed on your computer. To obtain a copy of this software, please visit the Adobe website.

I am having technical issues submitting my online application.

For questions or issues related to your online application submission, please visit Career FAQs for guidance

How do I apply for a position at Sudio Advisory?

To apply for a position, please visit our Careers site. Your background and experience will determine which role makes sense for you—consulting, research, design, digital, analytics, martech, internal services—many are available to consider.

What should I do if I need assistance in the application process?

If you have a disability that prevents or limits your ability to use or access the site, or if you require any other accommodation in the application process due to a disability, you may request a reasonable accommodation by sending us a note via email at [email protected]

What position may make sense for me?

Since Sudio is a brand perception advisory, members come from a variety of backgrounds. Those with bachelor’s degrees join as business or technology analysts. Those with MBA degrees and a few years experience in marketing, join us as consultants. Others with advanced professional degrees typically join as specialists, working primarily in a particular function or sector.

What type of other roles are available?

In addition to aforementioned roles, Sudio Advisory provides excellentcareer opportunities in areas such as design, market research, martech, and analytics.

Does Sudio Advisory offer internships?

We offer associate internships that runs ten weeks over summer, for those currently pursuing a degree. We let the interns shadow a senior consultant on a client engagement.

What is Sudio Advisory’s overall hiring policy?

It is Sudio Advisory’s policy that all recruiting, hiring, and promoting decisions for all job classifications shall be based solely on valid requirements, and all other personnel actions—such as compensation, benefits, transfers, separations, firm-sponsored training, tuition assistance, and social and recreational programs—will be administered in an impartial manner without regard to an individual’s race, color, religion, disability, veteran status, sex, gender identity or expression, sexual orientation, age, or national origin.

What if I'm interested in data science, design, or other types of roles within Sudio Advisory?

We’re looking for the best software engineers, data scientists, designers, and artists. If you’re seeking a startup’s agility blended with interesting challenges to develop and/or grow a brand from perception point of view, you should strongly consider us. We want to stay ahead of the rapidly changing marketplace at the intersection of technology and marketing; identity and image; design and branding; perception and brand reality. So, our brand solutions for our forward-looking clients that combine myriad facets of marketing from the aesthetic like art and design to the scientific like data analytics and martech. We also branch out beyond traditional market research, which involves skills in ethnography, psychoanalytics, and netnography.

How are client teams structured?

The team is the center of our advisory, catering to client needs. You will find the team a diverse group mix of people from different educational and professional backgrounds with different expertise levels, dictated by the needs and wants of the engagement. From brainstorming sessions to client presentations, your team will look to every member to participate actively by voicing opinions, challenging findings, responding to client concerns, and presenting recommendations.

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