Sudio Sudarsan is a recognized consumer behaviorist and brand strategist. He uncovers nonconscious and subconscious motivations that preorganize human thought and behavior to help Fortune 500 companies and startups drive impact through more effective use of their brand, design, digital, innovation, marketing, and leadership assets. As a postmodern behaviorist, his research in human consumption draws on theories at the confluence of neurobiology, cultural anthropology, and cognitive psychology to deduce human perception, and thereby interpret their reality of world. He uses advanced research methods from participant observation to fMRI brain imaging to understand nonconscious precognitive processes and underlying emotionbased machinations that drive perception formation and motivation.